June 2018
LG Electronics USA has brought their “Life’s Good” mantra and ‘Ultimate Laundry Room’ to the four-day 2018 Bonnaroo Music & Arts Festival, June 7-10, with the first-of-its-kind “LaundROO Lounge and Vintage Clothing Swap, Powered by LG” – an interactive destination for festival goers to refresh their style, as well as their mind and body.
LG has tapped the expertise of much-beloved vintage shop What Goes Around Comes Around to source over 2,500 pieces of clothing for a unique onsite swap. Festival goers are encouraged to visit with stylists at the LaundROO Lounge to choose a look from the LG closet that best captures their festival identity. Visitors will swap out their own clothing, which will then be washed in LG washing machines and dryers before going on the rack for other festival goers to peruse, ensuring a constantly replenished and fresh selection of items. Remaining clothing will be cleaned and donated to a local charitable partner at the end of the festival.
Mandi Meng 