In conjunction with the 25th Anniversary of What Goes Around Comes Around, we spearheaded an innovative partnership with Christie’s Auction House on a first-of-its-kind dedicated auction in the US market, which included 150 of the most incredible pieces from WGACA’s unrivaled luxury vintage collection. The selection ranged from handbags & accessories, to ready-to-wear, to incredibly rare objets d’art, and featured items from some of WGACA’s top celebrity clients as well.
To celebrate this iconic partnership, WGACA x Christie’s partnered on a robust multi-channel marketing & press strategy, as well as a series of events which led up to the live auction during New York Fashion Week in New York City on September 18, 2018.
We kicked off the partnership in Beverly Hills with a private collection preview and celebration at the WGACA Beverly Hills Flagship that included high profile guests such as Kim Kardashian, Ellen Pompeo, Kathy Hilton, Draya Michele and Jhene Aiko.
The event garnered 870,191,441+ impressions, attracting media attention from top publications, including: Harper’s Bazaar, Vogue, W Magazine, E! Online, CR Fashion Book, WWD, People, US Weekly, and more.
Mandi Meng 