May 2o19
In honor of the MET’s costume exhibition, CAMP: Notes on
Fashion, What Goes Around Comes Around curated an exclusive
collection of archival vintage clothing & accessories in celebration
of the theme. WGACA tapped influencers and creators Zizi Donohoe & Nadia Lee to be the faces of this campaign, and they shot their own
content with creative direction from the WGACA team utilizing pieces from the collection. Nadia and Zizi were contracted to share the content with their networks as well, reaching a new audience for What Goes Around Comes Around.
The objectives of this campaign were to position WGACA as the leading purveyors of luxury vintage, to highlight WGACA as an ultimate destination for archival pieces within the fashion industry, and to garner brand awareness, leads and sales. The campaign assets were used organically on WGACA channels both in stores and online, including signage, email marketing, social media, and press outreach, resulting in over $60,000 in sales, a media exclusive with Paper Magazine, and more than 250,000 impressions on instagram alone.
Mandi Meng 