In Celebration of its 25th Anniversary, What Goes Around Comes Around partnered with Christie’s to present a special one-off auction of rare collectible fashion items. Sneak preview exhibitions of this exciting curated sale, which features one of a kind items and coveted vintage pieces from a wide range of designers including Hermès and Chanel, were open to the public in New York in September following an opening reception in Beverly Hills.
The partnership garnered attention from media, celebrities, VIPs, and clients around the globe, and our teams secured press coverage in top media outlets including: Vogue, Town & Country, The LA Times, The Daily Front Row, and more.
To celebrate this iconic partnership, WGACA x Christie’s launched a robust multi-channel marketing & press strategy, as well as hosted a series of events leading up to the live auction during New York Fashion Week in New York City on September 18, 2018.
The auction, comprised of classics, collection items & novelty luxury pieces sourced from around the world, was timed to immediately follow New York Fashion Week on September 18. This landmark partnership, which was on view during New York Fashion Week, was a major a focal point for consumers with an appetite for luxury fashion, accessories and collectibles. We worked with Christie’s to produce a 360 degree live tour of the exhibit, which you can explore here.
The live auction drew international participation from the highest echelons of fashion enthusiasts. The sale included outstanding pieces, which are true symbols of their moment in fashion history and represent bold artistic expression from the most visionary designers of the modern era. Highlights included: Hermès Rouge Impérial Porosus Crocodile Lisse Kelly Sellier Bag, Philippe Barland x Chanel Limited Edition Blue Carbon Surfboard, Hermès Vert Celadon Alligator Lisse Kelly Sellier Bag, Hermès Yannick Manier 30’s Bag, MONSTER x Chanel Black Quilted Adjustable Headphones and a customized Rolling Stones Leather Jacket Hand-Painted by Charlotte Watts (Charlie Watts’s granddaughter) for the 2016 Rolling Stones Exhibitionism launch. It is one of two made and was owned by Tommy Hilfiger.
Matthew Rubinger, International Head, Christie’s Luxury Handbags and Accessories: “We are so pleased to be partnering with the team at What Goes Around Comes Around and my friend Seth Weisser on their 25th anniversary. In our new market, this is a major achievement and will be celebrated throughout the year, culminating in a ground-breaking auction in September 2018 of important pieces from the firm’s history, and top collector pieces sourced from around the world.”
Seth Weisser, Co-Founder & CEO, What Goes Around Comes Around: “It’s a great honor to be able to partner with the world’s most premier auction house to help celebrate our 25th anniversary. Christie’s has helped us to expand the global luxury market place and truly enthrall the luxury collectors to help define the fashion category into a meaningful part of the collectible sphere.”
Caitlin Donovan, Head of Sale for Christie’s Handbags & Accessories “We are thrilled to be collaborating with What Goes Around Comes Around to celebrate their 25th Anniversary. The curated sale will offer a wide-range of one-of kind exceptional pieces that will excite both seasoned and emerging collectors from around the world alike.”
Mandi Meng 